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The Power Of The Right Words

By on Monday, July 25th, 2011 | 5 Comments

I would say more than anything else in business, choosing the right words is paramount to success. It’s the words we choose to say (or write) that people remember. Every parent can remember their child’s first word. Words definite Presidential candidates. Jesus is called the “Word made flesh”. One of the most popular games on smartphones is wordzwithfriends.

All in all, humans are infatuated with words, and it makes perfect sense. Language is of the things that allows us to communicate and express our feelings. In business, saying the right thing not only matters, it can make or break your success.

Since I was child I’ve been fascinated with words. The way they sound. One of my most “annoying” traits (if you ask my family) is my desire to hear my work read back to me. I love the audible sound of words spoken. I can never (at least not yet) explain how something should sound when heard… I just sort of know it when I hear it. Maybe as I get older I’ll be better able to put it into words.

An example I love to give people about using the right words (especially when writing copy) is this one:

It’s important you get the words right. There’s a huge difference between the White House and the Waffle House. (Alghough had John Kerry won in 2004, maybe not so much haha – sorry couldn’t resist the easy setup.)

Anyway, in your business and in your life make sure you think about the words you use. There are so many great campaigns in marketing that have done more than just sell a product… they’ve touched our souls and sparked debates.

Some of my favorites are:

The touch, the feel, the fabric of our lives… cotton

Where’s the Beef?

Beef.. it’s what’s for dinner

We Try Harder

Melts in your mouth, not in your hand

I would love to hear some of your favorite slogans. For some great reading, I suggest you check out this awesome book I recently read. It’s called Microscripts and you can get it through Amazon. It gives great examples of ads, slogans, campaign phrasing, and so much more. It really opened my eyes to marketing and strategy.

Check it out here:

 

 

 

3 Secrets To Successfully Launching An Internet Marketing Product

By on Wednesday, March 16th, 2011 | 2 Comments

Income InfuserI’ve been busy the last few months getting everything setup for the product launch of Income Infuser. It’s a great program and I am so proud that I’m a part of it.

Of course, launching Income Infuser was a lot of work. We had to build out the software platform (which rocks by the way), setup a membership area to deliver the content and training (we ended up going with Kajabi), and finally getting all the copy done up. I am first and foremost a copywriter, well, that’s how I view myself anyway, so that part was fun.

In this brief blog post I just want to give you 3 short secrets you can use when it comes time to launch your own product. I am giving you this from experience. I’ve launched at least 5 different systems or products now (maybe more not even sure anymore lol) and each time I learn something new.

Income Infuser Launch – 3 Secrets I Learned

1) Don’t view what you’re doing as a product launch, think of it more like a product release date.

I know this goes against a lot of what you may have heard, or even what I’ve been saying in this post, but hear me out. Instead of just launching a product, making some money, and then closing up shop, make it so you can continue making money for th e long term.  If the product you’ve created is good, why would you stop selling it?

Sure, go ahead with the launch and do the prizes and all that jazz. That’s cool. But have a long term plan. Make it a product release internally and a product launch externally. That’s good. Because then you can continue making sales. A launch almost seems like it has an end date. You don’t really want this.

If you are worried about getting people to take action, have a date when you are going to increase the price. I know that’s what Ryan Lee is doing with Nano-Continuity. Great product by the way. Highly recommend it. Anyway, that’s my first secret.

2) Start on gathering JV Partners EARLY

Seriously, it takes time. People are booked months out and the JV world is a very tight knit group. You almost have to “know” someone to get in, but of course if you don’t know anyone how do you get in? It’s that whole catch-22 thing. One thing I recommend you do is check out JVNotifyPro. It’s a great site and you can really learn how the game works.

Of course, that’s more for the internet marketing crowd, but it’s cool to see from the inside. To go with this section, I highly recommend you offer a 2nd tier payout to any of the “big wigs” you attract, so you can have them get their friends to promote…and so on. You’d be amazed how getting 1 person to promote can turn into a lot more.

3) Be ready to provide amazing support

I see launches happening all the time and the support just isn’t there. And people HATE that. At Income Infuser, we work hard to make sure that all tickets are responded to within 24 hours. Many times, our response time is just minutes because we have a full team working on it. And don’t be afraid to get your hands dirty.

Most of the “gurus” put on this front like they’re so rich and awesome they wouldn’t be caught dead helping out. Firstly, I can tell you they are involved…way more involved then what you think. And secondly, if they aren’t involved they aren’t creating an atmosphere of success for you.

We take great pride in what we do, and hopefully it shows.

If you’d like to read some success stories from people using Income Infuser, then check them out here:

Income Infuser Review

 

 

MikeAntoni.com Is Now Live And Operational

By on Tuesday, September 14th, 2010 | 1 Comment

I’m pretty excited today! I finally got MikeAntoni.com open and LIVE. It’s a great looking website, even if I am a little bit biased. :)

For those of you who might not know yet, I decided in 2010 that I was going to make a major shift in my business. From 2006-2009 I worked full-time (really MORE than full-time) as an internet marketer. I loved every second of it, but after all the time spent, I REALLY got burned out from it.

So, I took off about 6 months this year. I focused on FUN stuff. I did a play in February. I wrote a screenplay in March and April. I traveled to Los Angeles, California in July. These are all things I could afford to do because of the lifestyle the internet had given me. But, I did work pretty hard to build that all up.

As I sat on the sidelines relaxing and reading, I really started thinking about my life and how internet marketing fit into it. I LOVE marketing, copywriting, strategy, and all that stuff. I always knew I’d keep doing it, I just had to figure out how I would go about it.

Tampa Bay Internet Marketing Services

And that’s when I had my brainchild idea. I decided that I will spend the next 2 years working with local businesses especially in the areas of Clearwater, St. Petersburg, Tarpon Springs, Tampa, New Port Richey, Palm Harbor, and the counties of Pinellas, Pasco, and Hillsborough.

And that’s why I opened up MikeAntoni.com. If you go there now, you’ll see it’s geared towards reaching local business owners who want to expand their business by using the internet.

I have to admit, it hasn’t been “easy” to get everything started. In many ways, I’m starting over again. I have to PROVE to these small business owners that I know what I’m doing. That’s probably the most frustrating part because I’ve been up a good reputation online so I am seen as an expert.

Not so in the “offline” world. I am compared to every Tom, Dick, and Harry who trounces through every small business in my area. Not fun. But, hey, there’s good too. I feel much better about what I’m doing. I LOVE that I’m selling physical products like golf clubs, pizza, and real property.

It’s a welcomed break from just selling digital info products. ;)

I’m Still An Internet Marketer And Copywriter!

But, I’m not totally out of the game. I still have my online business, my list, and of course my automated strategies that continue to make me money. And I will keep growing my online business and never stop learning. As a matter of fact, I am meeting with a very large Network Marketing company this week to discuss conducting training events for them.

That has me more excited than anything. At my core, I’m a teacher and trainer. That’s what I love. I love seeing people’s faces light up when they finally “get it”.

Anyway, if you’re a local business (anywhere in the USA, I can still work with ya!) check out the different services I offer:

Web Copywriter

Internet Marketing Management

Web Marketing Consulting

Also, let me know what you think of my new logo. It’s sort of an “optical illusion” which I like.

Feel free to leave a comment or ask a question if you’d like. I’ll post more on here soon about different tactics and strategies I’ve been using.

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