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Best Internet Marketing Guru

So many people look for the best internet marketing guru to help them start or grow their internet business. But the truth is, you don’t need a guru to get you there.

What you really need is someone you can model after, someone who already has done what you want to do. I hate to break it to you, but 90% of the marketing  emails I get, more than 95% of the products I see being promoted, and 99% of the information being tauted as the latest and greatest internet marketing breakthrough is little more than HYPE.

I know you may have come to this article because you’re looking for the best internet marketing guru. And I’m gonna tell you who that is, in just one second…but first, let’s talk about…

Why You Don’t Need An Internet Marketing Guru

It’s true. You don’t need a guru to “show you the way.” Like I said earlier, you need someone to show you the ropes. A mentor, really. I get asked to mentor people all the time, and the truth is I would LOVE to. But I don’t have the time. At least, now at this moment. Someday, when I’ve officially “retired” from some of my businesses I may try to take on clients, but right now it’s just not possible.

And you’ll find that to be the case with most people who are having success. That’s why I tell people to be wary of someone who is ready and willing to jump on the phone with you at a a moments notice. Those people have a lot of time on their hands and probably aren’t very successful or they are just really awesome and are sacrificing time with their friends and family to spend with a stranger. Think about it.

So Who Is The Best Internet Marketing Guru?

Ok, so I get that you probably so this coming from a mile away, but YOU are the guru. Because you know yourself better than anyone else does. You know your strenghts, your weaknesses, what you are good at, etc. Now don’t get me wrong. I’m not saying you don’t need help and that you shouldn’t seek advice from qualified people.

You should… you really should.

But, don’t follow someone else blindly. You’ll never find success that way, just the latest and greatest “must-have” product.

Think about it.

And if you do want some help, and not a guru, I’ve setup a training system that gives you free emails, training, and cool stuff like that over a period of time. It’s all automated and delivered through email.

You can get it for free by using this cool little facebook button:

Download Your Free Training!

Just click on that then click “Allow Access” and after that you can choose to let your facebook friends know that you got some cool free stuff from me. That helps me get more visitors to my site, which is nice and you get the free stuff. :)

Mike Antoni Manifesto

I’ve had a whirlwind month. I decided to go back to school so I can reach my ultimate dream of getting an MBA degree. It’s not always fun, but it is exciting. Beyond that, I met a girl back in December and as of this weekend, we’re now officially “together”. It’s a rather exciting time to say the least.

And this has caused me to really focus on what I’ve been doing, what I want to be doing, and how I can better serve my customers. (Hopefully that’s you). So, I’m writing this just to sort of reach out to you and hopefully give you a little insight into what I’ve been thinking.

What Makes Life Worth Living Anyway?

If you really are into this whole making money on the internet thing, odds are you have a reason for it. And if you’re like me, it’s just because you like money. Sure, money is awesome. I heard someone say the other day, “I don’t like money, I like the way it spends.” Made me chuckle. But let’s get serious here for a minute.

The real reason you want to work from home, or make a lot of money is so you can do more things with your family, right? Right now, I am really enjoying myself because my business runs even when I’m not around. I spent Sunday at Epcot in Disney with my girlfriend. While I was there having a blast, my business brought money in for me automatically.

Even as I write this from the comfort of my home, I have lots of automatic ways of making money online. And that’s great for me right? I’m gonna make another assumption here. I’d bet you’ve been trying to make money on the internet for a while. You’ve probably bought a lot of stuff and tried a few different things.

But no matter how hard you’ve tried, things just don’t seem to work out for you. And there’s a good reason for that.

Perception vs. Reality (The Internet Marketing Game)

In life, there is no absolute reality experienced by everyone. We all see with our eyes and then use our brains to “perceive” what just happened. That’s why 5 people can see the same car accident and give 5 different accounts of what happened. Sometimes, they can’t even agree on the color of the cars involved!

In reality, (pun intended) perception is what we go by. But how does this apply to Internet Marketing. Here’s how: The “gurus” and the internet marketing stars sell a dream. They don’t mean to. I will be honest and say I even do it myself. I’ve been doing this whole business thing since 2006. So when I say something is easy… it is – TO ME.

But to you, it probably isn’t. But common sense will tell you that you can’t sell something as “hard, difficult to learn, and very time consuming.” Who wants to buy that, right? So, we focus on the easy aspects, the parts that we like doing. But I am convinced that internet marketers put blinders on to the “reality” of the situation.

When we create a new business, we work like dogs. We are putting together all these different pages, contacting vendors, joint venture partners, writing copy, getting graphics done, working on the flow of the sales process. I mean, there is A LOT. But we sort of just “do it”. And guess what? When you’re done with it, everything really does sort of just happen and go “easy”.

But we tend to forget about the work, the hard part…the stuff we do that goes unnoticed by the masses that really creates the money. And this is the part that you don’t get to see and we don’t talk about.

How Much Money Do You Need?

I listen to Tony Robbins a lot. Really love his stuff. And he talked about how most people want to get “rich” when they don’t really need to. They just need to get enough money to cover their living expenses. Just imagine how you would feel if you brought in enough money each month to cover your house payment,electric, water, you car payment, insurance, and gas, food, credit card payments, or whatever else you had to pay for each month.

Now imagine if you could do that without a J.O.B.

Sounds pretty awesome right?

I’ve been able to do that for 5 years now. It hasn’t always been easy. And some years I make WAY more than other years. But overall, it’s been an awesome ride.

A New Way Of Internet Marketing

I’ve really taken a step back and looked at my life. And as I do that, I realize that I haven’t been “living” like I should. What I mean is that I’ve been very work focused. I guess that’s the nature of life in America. We are definitely trained to work. And I’m not saying I’m not gonna work and create like I’ve been doing.

But I am changing my priorities. I’ll be spending a lot more time with my girlfriend now. As a matter of fact, I’ve got a lot of plans (in my head) to travel with her. I’ll spend more time with my family, and I’ll focus on the things I want to do, not just my business.

And I will work less hours than I’ve ever worked before. And I plan on doing it by giving away more value than I ever have before. And I want to pass that value onto you.

I don’t want to go into it all here right now, I’ll put up a page soon to explain everything to you. I’ve got something in mind that I think you will absolutely love. It’s not meant to get you rich, it’s just meant to help you get started, make money, and eventually replace your day job so you can do what you want with your life.

That’s my new manifesto now.

I want to help people do what they want to do with their lives… even when they aren’t sure how.

Here’s How You Can Be Involved

I feel like I’ve poured out a lot in this post. And I’d love to hear from you. Please take a second right now and leave me a comment. Let me know WHY you want to make more money. Tell me about your dreams, about the things you want to do with your family. Tell me about a new love you have in your life… or the love you’ve had for years.

I just want to hear from you and connect with you on a deeper personal level. I want to know what makes you get up in the morning, and what keeps you going.

I want to hear your story. Tell me what you want and what you’re willing to do to get it… as long as you have someone to help show you the way.

I can’t wait to hear from you. God bless!

The Internet Is Still A Field Of Dreams

Have you seen the movie, “Field of Dreams”? There’s a line in that movie that pretty much everyone has heard at some point in their lives. If you build it, they will come.

Many people come to the internet because they believe that having an online business is a field of dreams. That it’s a place where people get rich with a few mouse clicks. Some even believe they can get rich without doing any work.

Well, let me tell you the truth.

The internet is STILL a field of dreams, but just like in the movie, you have to BUILD it, before they will come. What I mean by build is that you have to create an online presence. That’s a good question to ask yourself if you are just starting out. Do you have an online business presence? Are you making an impression?

That could mean you have a website online, or a blog, or you are running an ad. Do you have some sort of online presence?

You wouldn’t believe how many people talk a big game about what they’re “going” to do. Many people I meet tell me they are internet marketers, but guess what? If you don’t have an online presence than you are NOT making money online and therefore you are NOT an internet marketer.

I’m sorry if that sounds a little mean, but someone had to say it. Better it be me right now. (Smile though, cause you’re about to see for yourself how easy it is).

Ok, so to start your online field of dreams you have to build it…and by that we mean your website, your business, ads, all that fun stuff. And you can do that. You just have to step out and do it.

But the next component is that “THEY” will come. Well, first question – who are they? This is probably the biggest key to your online business success. You have to be marketing to a “they”. This means people, traffic, customers, buyers, prospects. Whatever you want to call them. You have to have people to take you up on what you’re offering.

If you don’t have this, then you are just asking for trouble. Because how sad would it be for you to build a website than have nobody show up. Wouldn’t that be a shame?

So, as you build your online business out, also make sure you keep in mind who you are marketing to. Study, do your research, make educated decisions. Learn about demographics. It really isn’t that hard. It just takes a little googling. :)

Forget about the temporary tricks and blackhat bullcrap. Focus on what’s important. You want to build a real business from the ground up. One that will last for a lifetime. You also want to make enough money to live a great life for you and your family. Go after that. Build your business. Figure out who you want your customers to be.

After all, if you build it, they will come.

Let Freedom Ring – Happy Independence Day

The 4th of July is my #1 absolute most favorite holiday. Here in America, it’s when we celebrate our Independence Day. When I was younger I liked it because of the fireworks and the summer time feel. But as I’ve gotten older, my reasons for loving the holiday have grown with me. More on that in a minute.

If you’re reading this right now, odds are you are looking for your own kind of freedom. It could be financial freedom. Freedom from the day to day grind of a job you don’t really love, or freedom from relationships that strain you instead of making you stronger. Whatever it is, all of us are out there searching for some kind of freedom.

And I’m living proof that if you have a burning desire and are willing to serve other people and put them first, you can create a life of incredible life changing freedom. I know it’s true because it happened for me.

In early 2006 I was on the fast track to nowhere. I struggled to live day to day. I didn’t have a car, any real goals, or even my own place to live. I was 24 years old, still living with my mom. My brother and I shared a tiny bedroom that felt more like a broom closet.

But then something changed…I got serious about setting some goals for myself. I wrote them down. I wanted a car of my own, my own business, to get in a gym and start exercising. And within 1 month. It all happened for me.  I bought a cell phone store with the help of a family loan. And my family didn’t have a lot of money, it all seemed to happen by “divine timing”.

I qualified to buy a car with only $1,000 down. That in itself was a miracle, ;)

And a personal trainer offered to work with me for free. My whole life changed overnight.

Then came July 4th, 2006. The day things really changed for me.

I saw a guy named Steve Pavlina online, and he had this thing called a blog. It looked pretty cool. And I thought, hey…I can do this! So, I spent about a week of my life trying to install a blog with some crazy software called WordPress. I had NO idea what I was doing. If it weren’t for the help of a really nice Indian man from GoDaddy, I don’t think I would have ever figured it out.

I actually started on my blog before the 4th of July…but the 4th was when I first got it online. And it was such a great feeling of accomplishment for me.

If you want, you can actually read my first blog post from way back in 2006 on my old blog, here’s the link:

http://www.onlyonemike.com/blog/2006/07/04/an-introduction-and-a-prologue/

There was actually a blog post before that one…but I don’t count it. It was very short and basically I was complaining about how hard it was to get my blog online.

The really amazing thing is that less than a year and a half later I launched my first product. A complete step by step guide to….BLOGGING!

I actually designed and oversaw the development of a blog install software. I did this because I knew how hard it was for me to get started and I wanted to make it easier for anyone new who was getting started.

Why I Love Independence Day So Darn Much

Remember how I said my reasons for loving the 4th of July so much have changed a lot. Well, here’s why I love this day so much. It’s because to me, this day represents more than just a rebel country standing up for itself and striking out on its own. It is the embodiment of the power of thought.

I believe everything in life comes from thought. What we think about we bring about. Every action, good or evil, first begins as a thought in someone’s head. Every creation began with a thought. The power of thought is truly the source of all wealth in the world.

And as those founding fathers set out and wrote the Declaration of Independence they were setting in motion a series of events that would forever change the world as we know it. And it all happened because they were ready for something different, something more. They were ready for change.

And that’s what I want for you this July 4th. You can truly be, do, or have anything you want if you are willing to make the sacrifices to get there. And if you’re willing to help enough people.

The size of your success is equal to the size of your ability to serve others.

And, if you are looking for freedom. Today is a great day to get started. And here’s the best part. You don’t even have to take action today. You just have to take “thought” today. Decide on what you want. On what you REALLY want. When you know what you want, it’s a whole lot easier to go and get it.

When I was 24, I wanted a car, a place of my own, and the respect of my family. I got all those things. Now that I’m 28, I want to start a family of my own, get my weight and health in order, and help other people achieve their dreams. I know with continued focus I can do it.

So, if you’ve read this far, please take a second and write down what you want to accomplish. It doesn’t matter if you’re reading this on July 5th or 50 years from now. Go ahead and write down your goals and want you want. Get clear on what you want and go for it. If you’re feeling up to it, share it on my blog. I’d love to hear from you.

This could be the day when everything changes for you. You can do it.

I wish you the happiest day you’ve ever had and may you and your loved ones have a wonderful day!

Happy Independence Day!

Mike Antoni

Marketing In A Recession

is this recession real? how does it affect your bottom line?I’ve been consulting with a local business the last few weeks. I may help them with bringing a lot of their marketing online and getting them on facebook, twitter, and google. The unholy trifecta. But, that’s not what this article is about. I arrived a little early for our meeting and my local business guy was working with a customer.

I had to wait about 5 minutes while he finished up with this client. What I heard was absolutely awesome. It made my day, and perhaps even my whole week. My client’s business is golf. But not just any kind of golf, he actually tweaks golf clubs, heads, and grips and guarantees to take strokes off your game JUST from changing your clubs.

And from what I’ve seen, it works. I’m gonna have to get my clubs out again and get my “tweaks” so I can hit the golf course in style soon enough. But, that’s not what this article’s about either. Here’s what it IS about.

As I waited for my meeting I watched as a couple looked over the clubs, got measured, picked out grips, and got themselves ready to make a purchase.  Remember, they were paying for tweaking a handful of clubs. When the bill came due it was $580. Did the couple flinch and complain about a recession? Did they ask about the unemployment rate? Did they question the price “in this economy”.

Nope. The lady busted out her checkbook and started writing. And when it was all said and done the couple left. And they left happy. They’ll be back in a few days to pick up their new and improved golf clubs.

So, the first question we need to ask ourselves is this one…

Is There A Recession In The USA?

Answer: Technically yes. There is. There, I said it. But that doesn’t mean what you may think it means. No matter the economy, the situation, or whatever, there is always a group of people ready and willing to spend money on what they want. That’s the nature of us humans. Do some people save a little extra money or cut back? Sure, but that doesn’t mean you can’t turn a profit in this market place.

You’ve got to go where the money is. Every market has it’s best buyers. The wealthy, the affluent, the dedicated. The nut. Whatever you want to call him. That’s where the money is. So instead of focusing on those who AREN’T buying, focus on those who are.

How To Make Money In A Recession

You make money in a recession just like you do any other time of economic season. You make sure you have a product or service you’d sell your own Mom and you do your best to make it affordable to the most amount of people possible. Or, you increase the price and you focus on making more money per sale. You really have those two options. Both are ok, but I personally like bringing prices down and increasing the amount of people I sell to.

In the Intenet Marketing industry, where I run several businesses, I am focusing more on providing FREE content up front, really delivering value. And wherever possible, I am making money with advertising and sponsors as opposed to direct selling. This is something I chose to do because I want to get the word out on how to make money in this recession to a lot more people.

Now that doesn’t mean I don’t sell products, beacause I do. One idea I ask myself is this:

What value added service can I throw into this offer to make it a real no brainer purchase for the customer?

In my last product I ended up adding on a complete website setup and install. My customers LOVE IT and it’s something I can do for them. It just takes a little more time, but with my team already in place I don’t have to spend as much in cash.

Calm Your Recession Fears

Whenever I talk with customers or clients, some of them bring up the F word. Fear. They’re scared. And I understand that. Any uncertainty can lead way to fear. But, here’s what’s really important. Don’t focus on what you don’t have. Focus on what you do have. Imagine if you turned on the news and every night you heard this instead of the usual negativity.

Great news tonight. The employment rate today hit 90.8%. More than 9 out of every 10 people are working and being productive.

Wouldn’t that be cool. I’m sure if we started talking about the EMPLOYMENT rate instead of the UNEMPLOYMENT rate, just that would have a positive impact on our situation.

So here’s what I want you to come away with from this article. Out there, everyday, there are millions of people spending money on what they want. They don’t care what the news says. They have a hobby, or a business, or something they want to do and they are willing to spend money on it.

Your job is to sell to these people. There’s money everywhere. As a matter of fact, money never vanishes, never dies. When the stock market goes down, that money doesn’t leave. It goes to the people who bet on it crashing! The same amount of money is here today that was here yesterday. And tomorrow too.

Go after the market you want. Appeal to desire. People are spending money. Why don’t you get in on the action?