I’ve been consulting with a local business the last few weeks. I may help them with bringing a lot of their marketing online and getting them on facebook, twitter, and google. The unholy trifecta. But, that’s not what this article is about. I arrived a little early for our meeting and my local business guy was working with a customer.

I had to wait about 5 minutes while he finished up with this client. What I heard was absolutely awesome. It made my day, and perhaps even my whole week. My client’s business is golf. But not just any kind of golf, he actually tweaks golf clubs, heads, and grips and guarantees to take strokes off your game JUST from changing your clubs.

And from what I’ve seen, it works. I’m gonna have to get my clubs out again and get my “tweaks” so I can hit the golf course in style soon enough. But, that’s not what this article’s about either. Here’s what it IS about.

As I waited for my meeting I watched as a couple looked over the clubs, got measured, picked out grips, and got themselves ready to make a purchase.  Remember, they were paying for tweaking a handful of clubs. When the bill came due it was $580. Did the couple flinch and complain about a recession? Did they ask about the unemployment rate? Did they question the price “in this economy”.

Nope. The lady busted out her checkbook and started writing. And when it was all said and done the couple left. And they left happy. They’ll be back in a few days to pick up their new and improved golf clubs.

So, the first question we need to ask ourselves is this one…

Is There A Recession In The USA?

Answer: Technically yes. There is. There, I said it. But that doesn’t mean what you may think it means. No matter the economy, the situation, or whatever, there is always a group of people ready and willing to spend money on what they want. That’s the nature of us humans. Do some people save a little extra money or cut back? Sure, but that doesn’t mean you can’t turn a profit in this market place.

You’ve got to go where the money is. Every market has it’s best buyers. The wealthy, the affluent, the dedicated. The nut. Whatever you want to call him. That’s where the money is. So instead of focusing on those who AREN’T buying, focus on those who are.

How To Make Money In A Recession

You make money in a recession just like you do any other time of economic season. You make sure you have a product or service you’d sell your own Mom and you do your best to make it affordable to the most amount of people possible. Or, you increase the price and you focus on making more money per sale. You really have those two options. Both are ok, but I personally like bringing prices down and increasing the amount of people I sell to.

In the Intenet Marketing industry, where I run several businesses, I am focusing more on providing FREE content up front, really delivering value. And wherever possible, I am making money with advertising and sponsors as opposed to direct selling. This is something I chose to do because I want to get the word out on how to make money in this recession to a lot more people.

Now that doesn’t mean I don’t sell products, beacause I do. One idea I ask myself is this:

What value added service can I throw into this offer to make it a real no brainer purchase for the customer?

In my last product I ended up adding on a complete website setup and install. My customers LOVE IT and it’s something I can do for them. It just takes a little more time, but with my team already in place I don’t have to spend as much in cash.

Calm Your Recession Fears

Whenever I talk with customers or clients, some of them bring up the F word. Fear. They’re scared. And I understand that. Any uncertainty can lead way to fear. But, here’s what’s really important. Don’t focus on what you don’t have. Focus on what you do have. Imagine if you turned on the news and every night you heard this instead of the usual negativity.

Great news tonight. The employment rate today hit 90.8%. More than 9 out of every 10 people are working and being productive.

Wouldn’t that be cool. I’m sure if we started talking about the EMPLOYMENT rate instead of the UNEMPLOYMENT rate, just that would have a positive impact on our situation.

So here’s what I want you to come away with from this article. Out there, everyday, there are millions of people spending money on what they want. They don’t care what the news says. They have a hobby, or a business, or something they want to do and they are willing to spend money on it.

Your job is to sell to these people. There’s money everywhere. As a matter of fact, money never vanishes, never dies. When the stock market goes down, that money doesn’t leave. It goes to the people who bet on it crashing! The same amount of money is here today that was here yesterday. And tomorrow too.

Go after the market you want. Appeal to desire. People are spending money. Why don’t you get in on the action?