Too many people come online looking to make money within a clue. I know that’s a rather blunt statement, but it’s the truth. I’ve been in this space since 2006 and I see it far too often. A beginner gets online or stumbles upon a promise of instant internet riches. They opt-in to a squeeze page, though they don’t know that’s what it’s called.
Then they read a long page with lots of testimonials and proof that this can’t fail proven product works. So, they buy it. And then they either read the ebook or not. Most don’t even read it. They just buy it and wait for something to happen. Of course, when nothing happens and they find themselves in the same boat, they get upset at either themselves or the product creator.
And then they go out and start over. But this time, they’re more savvy. They look for better products, better ideas, maybe even a software that will just do the work for them. So they buy that one click software only to find that it’s not very easy to setup and use. And maybe now they have to buy hosting or a domain name… and what’s this talk about an autoresponder?
Oh boy… it’s getting real now.
Finally, the person usually just gives up. They think they’ve given it a go and it just didn’t work out for them or whatever. But here’s my point in all this. Did this person ever really start a business? Did they ever use an actual internet marketing system? Odds are, no, they did not.
Because a system actually does work. As long as it’s been tested and converting, system works. You can count on them. And that’s why my business partners and I create. We create 7 figure+ marketing systems. And we’ve got another big one coming out in a few months. When it comes out, you’ll hear about it.
Because odds are, half the people in the internet marketing and network marketing niche will want in on it. And that’s cool. The reason why they want in is because we have a system that works. Prospects come in one side and buyers come out the other.
So, I want to stress to you that you need to do more than just buy a product. Study the process that sold you that product. Because that’s what marketing is. It’s the HOW. The product is your WHAT, but the marketing is how you’re going to sell your product. Within a good marketing system, you’re dead in the water.
I’ll write more on creating marketing systems, but for right now, go buy something and take notes on every single page you see. That will show you a process that is currently working for that product owner. And heck, even if you don’t use the product at all, at least you know you’ll get something out of it this time.
When it comes to successful marketing, the biggest problem I see beginners making is focusing on WHAT they are going to sell. Sadly, this is generally a recipe for failure. And the bad part is, this is what makes the most sense. As the quote goes, “build a better mousetrap and the world will beat a path to your door.”
But, most of these type products are bought based on price… not status. These types of businesses are “commodity based” models where ultimately competitors get into a bidding war and drive the profits margins down to 2 or 3%.
