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How A Mom Can Start An Online Business

From Mike Antoni: This is a guest blog post from Kasia Greco. Kasia is both a Mom and an Entrepreneur. She coaches woman on how to balance career and family. As well, she helps Moms start or grown their own online businesses. She is a great friend of mine and an incredible person. You won’t find someone who cares about your success as much as Kasia. Make sure you check out her site and share it with a friend.

With no further ado, here’s some GREAT info from Kasia:

Did you ever think that life is not fair?

Did you ever come across situations where people told you that you were lucky … and you were not able to realize or feel it yourself?

Did it occur to you to just want to press some kind of reset button and restart your life – or certain areas of it?

Well, all of the above and even more things passed through my mind and thoughts … and do you know what I did? I did press the reset button … but it was a long and difficult way to do so: It took a lot of struggle, especially emotional struggle, in my case, for me to realize that my two boys were, and are, my reason and my dream. Having a reason is actually the very first thing you need, a real reason, a real driver that almost forces you to change things in your life, aspects of your life that do not suit you, that do not make you happy.

And then … it is not done with just having a reason and eventually finding out what you really want. The really difficult part starts only then, the way to achieve it. And to do so it takes a lot of focus and determination; but the good news is: you can make it and you will realize along the way that it definitely is worth each single step, each suffer along the way … if just your reason is big enough.

The way to achieving this insight may be a different one for you than it was for me, but this was my way of discovering my reason and my dream and I want to share it with you.

First of all, I had  to be very clear in my mind, and in my heart, what I wanted  to do and what I needed to do to make my dreams come true. What I wanted to do, was and is, to spend more time with my boys. I wanted to be the most important person in their lives. I wanted to take an active part in their lives. I wanted to ‘be there’ for them in every possible way. I also wanted to start my own business. I decided to start my own business and be self-employed by going online, learning and doing business there. However, my  main goal was and still is to find the best possible way to help other women around the world, to encourage them and support them. Empowering women all around the world, to making them find the extraordinary in the ordinary of the challenges in daily life, between family and career, house and friends.

A lot of people thought I was crazy to think of setting up an online business, especially during these difficult economic and financial times. Not being familiar with the requirements of setting up such a business, it was a real struggle for me. Initially, I tried looking for other job opportunities. I tried to get a part time job as a manager. Part-time, because I wanted to spend more time with my sons. However, nobody wanted a part time manager.

So, I finally decided to set up my own business. Since a lot of people did not agree with this idea, I felt quite lonely. I knew this would take a huge effort on my part, and I would also have to struggle to achieve this. But I was determined to make it happen. I recalled to myself, how my parents had worked hard. How they had come here with only a little suitcase and nothing else. Through sheer hard work, they gave my sister and me the best education, the best clothes, and, the best of everything in life. I now realized I wanted to give my boys the same kind of life that my parents had given me. The best, so that they would not lack anything, material or spiritual, they should have enough toys to play with and enough of my time to play with them.

With the support of my husband, I managed to set up my online business. He has always supported me in everything I wanted to do. Now, I would be working from home. Now, I would be working globally. I would be able to contact millions of people. I could also contact people in different languages. I know six languages, it wouldn’t be difficult.  But, getting to this point was not easy. I had to make some tough decisions. Like, having to quit my secure corporate job. Life was hectic and difficult, and I wanted to be a part of my children’s lives. To be able to do that, I had set up an online business, and had started working from home. There were times when I felt lonely. There were times when I felt exhausted physically and drained emotionally. Sometimes, my determination and my resolve would be replaced with self-doubts. There were times when my emotions would get the better of me, and I would end up crying.

Still, I knew I had to stay focused on my dream. Each time I would feel lost, I would get inspiration by thinking about how my parents struggled and worked hard to give me the wonderful life they did, and how I had to duplicate that life for the boys. I created my inner circle of people, who encouraged me and supported me. People I knew I could trust and depend on. People like my husband, my parents, my sister, my in-laws, and a few of my friends with whom my friendship had stood the test of time. It is important for you to know your true friends from fair-weather friends. It is when you are facing tough or difficult times that you can distinguish who your true friends are, and which ones might discourage you or even be jealous of your potential to succeed.

Another important aspect in achieving your dream is, to keep focused on your goal. You might often feel alone on your way. But never let the burning desire in you fade away. Always stay focused on your dream and keep making adjustments in your life in ways that will not just help you to achieve your dream, but also perhaps even facilitate it. Let your inner strength be like strong pillars, which support big structures. If the pillars are strong, the structure remains intact. If the pillars become weak, the structure will fall. In the same way, if you keep your inner strength, you will be able to achieve your dream. If you lose your inner strength, you will lose your determination and focus. For this I feel truly blessed that I have an encouraging and supportive husband.

One more aspect of achieving your dream is the ability to organize your life. Once I started my online work, I had to manage my time between my children and my work. Since I wanted to take a very active part in my children’s lives, I made sure that I was constantly with them for as much time as they would be home. I would do my work when I had the time, like the hours when they would be at school and working after they would go to bed. I would also work during school holidays, adjusting to the schedule of my boys. Nothing in this world is free, and sometimes you have to pay a higher price in order to make your dream come true. The price I have to pay is high too. But I am willing to pay, and determined to succeed, as my prize, my dream, is even bigger!

I sincerely wish this blog inspires you to take a step back and look at your life. Understand your real dream and your real motivation. I will be back here next month with all the challenges I had to overcome when setting up my business, my online business … Was it easy? Did I give up? Did I fail? Did I win? … You will find it out soon … and more than that…  get important tips for your career!

 Feel free to ask me questions in the comment area below.

And make sure you check out my book and get more tips on my blog Moms U Can

Your Kasia G.

How To Start An Internet Business In 4 Steps

As an online entrepreneur, I’ve had some success in my various internet businesses. And I’m asked a lot about what it takes to truly achieve success with your own online business from home.



So, I decided to map out an easy strategy for you to follow. This is by no means an exhaustive blog post, but it’s just a quick look at what it truly takes… in all the different areas.

How To Start An Internet Business From Home

There are 4 areas you need to focus on. I’ll go over them one by one. In future posts (depending on your response) I may break down each of these 4 into a further discussion… and no – that isn’t a threat. :)

Step 1: PRODUCT

If you’re going to make money on the internet, guess what… you’re going to need something to sell. I know what you’re thinking – wow, thanks for that brilliant observation, Einstein.

Hey, I get it. But believe me when I say that many people miss this step or at the very least don’t think about it like they should. My specialty is selling information products. This includes things like ebooks, audios, software, and even video courses. It’s quite a blast. I’ve sold things ranging from internet marketing based software to dog skin care products and everything in between.

I love info products because they are so darn profitable, especially when sold in the digital format. When you sell an ebook for $47, you pretty much just made $47 (minus marketing expenses). When you sell a widget for $1,000 but it costs you $990 to buy the darn thing you only made $10.

I know, I know, I’m a rocket scientist.

But you need to decide on what you want to sell… and info products are my favorite. I’ve got a decent post all about information product creation and marketing if you want to check it out.

But here are the basics of what you need to do:

1) Create Your Own Product
2) Sell Someone Else’s Product
3) Create A Content Site And Make Money Off Ads

That’s the gist of it. You need a product!



How To Start An Internet Business Website

Step 2: Process

After you have a product, you’ve got to have a way to SELL. I call this the process. What is your website like? Do you have a follow up marketing system in place? What message do you convey to your potential customers. There’s just so much about this step… I could literally write multiple books on this topic alone. Maybe I should ;)

Anyway, suffice it to say you need to setup a system that takes your website visitors and turns them into raving customers. Customers who love you and want to buy from you again and again.

On the internet, you will do this by using a website. I love to use what my industry calls “Squeeze Pages” or “Lead Capture Pages”. In essence, these little beauties get people to give you their email address. Then, you can market to them on autopilot via an autoresponder software. Simple really.

Lest this turn into a multiple thousand word post, I’ll have to move on for now…



How To Get Traffic To Your Website

Step 3: People

So, let’s pretend during this short read you’ve got a product to sell and a way to sell it. Now what? You need TRAFFIC… or as I like to call them, people. Much more friendly that way, isn’t it? Never lose sight of the fact that you are NOT selling to nameless numbers. You are selling to regular ol’ people just like me and you.

We’re all littered with doubts and fears, goals, desires, dreams, and aspirations. We buy stuff for one reason only – because we WANT TO. And no other reason than that. You can’t guilt people into buying, and you certainly can’t beg them. It’s like that girl in school that would never go out with you..

If you’re desperate for  a sale, they can smell it.

But I digress.

If you want to get these people to your website you have 3 options.

1) You can PAY for traffic (paid advertising)
2) You can WORK for traffic (so called free traffic)
3) You can BEG for traffic (Endorsed traffic)

Paid traffic is the easiest to get. If you’ve got a credit card, you’ve got traffic. But there are a million pitfalls. For example, what if the traffic you get sucks? Guess what? You’re out of luck. So, when it comes to paid traffic my advice is to tread lightly and carry a big bank balance.

Free traffic takes more time than most people are willing to give. Especially playing the search engine game (SEO). I like to tell people to write articles and blog. That’s a good way to spend your time if you can’t spend money. At least that way you’re getting visitors to your site right away (usually) and you’re building backlinks.

Endorsed traffic is super fun and almost always the most profitable. This is just traffic from affiliates and joint venture partners. I’ll be honest, I’ve made a majority of my money from endorsed traffic and I don’t feel bad about it. :) To get this sort of traffic you have to get “in” with the big boys in your world.

It’s not impossible… but it is tough. You have to prove yourself first. And that can take time. Amazing super tip to speed this process up — go to an event with other people selling what you want to sell. If you’re a halfway decent person with enough social skills to avoid catastrophic awkward moments you’ll probably impress someone enough to want to promote your product for you. Seriously, it works like a charm.



How To Start An Internet Business With No Money

Step 4: Passion

I’m not naive enough to pretend that you’re reading this because you’re looking to diversity your ever expanding portfolio. There are some of you reading this right now who are looking for a financial miracle. Others are looking for a way out. You may have a great paying job, but let’s face it, sucking up to your boss and living on someone else’s schedule kind of stinkss, right?

That’s the main reason I do what I do. While it’s awesome to see more money in the bank than you can spend, it’s even better to know that you can live life on your terms and experience true freedom.

But this section isn’t about that… not directly, anyway.

If you don’t have money to start your own internet business, that’s ok. You don’t NEED money. But it definitely helps. Sorry for that dose of reality, but I know you already know this.

If it makes you feel any better I started with nothing. It took me about a year of trial and error and scrounging around while I figured things out. But that was fine by me.

And that’s where passion comes into play.

I LOVE WHAT I DO.

Coming up with a new marketing model excites me more than it should. I can stay up late into the night watching a video about improving your website copy. I get a kick out of digging through website traffic stats.

This stuff LIGHTS ME UP.

When I talk about websites, marketing, copywriting, google, and all this other stuff there’s a twinkle in my eye.

If you don’t have passion for what you’re doing you will fail. And I say that with all sincerity.

Because even if you get rich suffering through it I promise you will not be fulfilled and you definitely won’t be happy. Money is awesome and it makes life better. But what good is life when you don’t even like how you spend your time?

I don’t mean to get all spiritual and crazy on you here at the end of this article, but pursue your dreams and let the chips fall where they may. Don’t try to be like me. Be you.

Because when you tap into that infinite source that is your passion, you will move mountains and have the time of your life doing it. Pursue your passion, and the money will follow. And even if it doesn’t, you truly lived. But I’m pretty the money will show up right on time. :)

 


 

Marketing In A Recession

is this recession real? how does it affect your bottom line?I’ve been consulting with a local business the last few weeks. I may help them with bringing a lot of their marketing online and getting them on facebook, twitter, and google. The unholy trifecta. But, that’s not what this article is about. I arrived a little early for our meeting and my local business guy was working with a customer.

I had to wait about 5 minutes while he finished up with this client. What I heard was absolutely awesome. It made my day, and perhaps even my whole week. My client’s business is golf. But not just any kind of golf, he actually tweaks golf clubs, heads, and grips and guarantees to take strokes off your game JUST from changing your clubs.

And from what I’ve seen, it works. I’m gonna have to get my clubs out again and get my “tweaks” so I can hit the golf course in style soon enough. But, that’s not what this article’s about either. Here’s what it IS about.

As I waited for my meeting I watched as a couple looked over the clubs, got measured, picked out grips, and got themselves ready to make a purchase.  Remember, they were paying for tweaking a handful of clubs. When the bill came due it was $580. Did the couple flinch and complain about a recession? Did they ask about the unemployment rate? Did they question the price “in this economy”.

Nope. The lady busted out her checkbook and started writing. And when it was all said and done the couple left. And they left happy. They’ll be back in a few days to pick up their new and improved golf clubs.

So, the first question we need to ask ourselves is this one…

Is There A Recession In The USA?

Answer: Technically yes. There is. There, I said it. But that doesn’t mean what you may think it means. No matter the economy, the situation, or whatever, there is always a group of people ready and willing to spend money on what they want. That’s the nature of us humans. Do some people save a little extra money or cut back? Sure, but that doesn’t mean you can’t turn a profit in this market place.

You’ve got to go where the money is. Every market has it’s best buyers. The wealthy, the affluent, the dedicated. The nut. Whatever you want to call him. That’s where the money is. So instead of focusing on those who AREN’T buying, focus on those who are.

How To Make Money In A Recession

You make money in a recession just like you do any other time of economic season. You make sure you have a product or service you’d sell your own Mom and you do your best to make it affordable to the most amount of people possible. Or, you increase the price and you focus on making more money per sale. You really have those two options. Both are ok, but I personally like bringing prices down and increasing the amount of people I sell to.

In the Intenet Marketing industry, where I run several businesses, I am focusing more on providing FREE content up front, really delivering value. And wherever possible, I am making money with advertising and sponsors as opposed to direct selling. This is something I chose to do because I want to get the word out on how to make money in this recession to a lot more people.

Now that doesn’t mean I don’t sell products, beacause I do. One idea I ask myself is this:

What value added service can I throw into this offer to make it a real no brainer purchase for the customer?

In my last product I ended up adding on a complete website setup and install. My customers LOVE IT and it’s something I can do for them. It just takes a little more time, but with my team already in place I don’t have to spend as much in cash.

Calm Your Recession Fears

Whenever I talk with customers or clients, some of them bring up the F word. Fear. They’re scared. And I understand that. Any uncertainty can lead way to fear. But, here’s what’s really important. Don’t focus on what you don’t have. Focus on what you do have. Imagine if you turned on the news and every night you heard this instead of the usual negativity.

Great news tonight. The employment rate today hit 90.8%. More than 9 out of every 10 people are working and being productive.

Wouldn’t that be cool. I’m sure if we started talking about the EMPLOYMENT rate instead of the UNEMPLOYMENT rate, just that would have a positive impact on our situation.

So here’s what I want you to come away with from this article. Out there, everyday, there are millions of people spending money on what they want. They don’t care what the news says. They have a hobby, or a business, or something they want to do and they are willing to spend money on it.

Your job is to sell to these people. There’s money everywhere. As a matter of fact, money never vanishes, never dies. When the stock market goes down, that money doesn’t leave. It goes to the people who bet on it crashing! The same amount of money is here today that was here yesterday. And tomorrow too.

Go after the market you want. Appeal to desire. People are spending money. Why don’t you get in on the action?

The Fall And The Get Back Up

As the soap opera says, we have one life to live. One chance to spread our wings and fly high. We all don’t start out at the same place. Some of us are born to wealthy parents, some of us are born to poor parents, heck, some of us have no parents at all. Whatever the case, it’s important to realize that no, life isn’t fair.

If it was, we’d all start at the same place with the exact same resources. But of course, that’s not how life is. But the good news is this. We all have the opportunity to make our lives better. We aren’t stuck anywhere. We truly can look within ourselves and decide what we want. And if we REALLY want it, we can go after it with all we have.

I meet people in my life everyday, and within just a few moments of talking to them I can tell what kind of person they are. There are really only two types of people. Those who think they can, and those who think they can’t. I call it the 5 letter operator. What five letter word are you operating by? FAITH? or DOUBT?

Faith people believe they can, they focus on the good, the positive, the hope, the dream.

Doubt people believe they can’t (or won’t!), they focus on the bad, the negative, the worry, the problem.

My favorite example of that is theworld class  boxer Floyd Patterson. Floyd was widely known as the boxer who got knocked down the most. Imagine being known as that? In his career, he was knocked down more than any other fighter in the history of boxing. But guess what? When asked about what it was like being knocked down so many times he said this:

They said I was the fighter who got knocked down the most, but I also got up the most. – Floyd Patterson

How’s that for focus? The only way to be the fighter who got knocked the most is to get up the most. And that may be where you’re at right now. Maybe you’ve been knocked down so many times you want to just give in and give up.

Well, that happens sometimes. Life gives us a swift kick in the you know what and we sort of just fall over and throw ourselves a little pity party. And that’s ok, for a day. Maybe two. But, the greatest secret I ever learned is that no matter what happens, no matter how bad it looks, or how hard it seems…

GET BACK UP!

If you never give up, you cannot lose. Your focus, your drive, your enthusiasm, your humor, your talents…no one can take these from you. God gave you these gifts and they are yours to use as you wish. As Brian Tracy says,

You are the President of your own life. – Brian Tracy

You’re the president of your health, your finances, your relationships, your spirituality, everything. It’s at once a liberating and fearful thing. Want to know what kind of decision maker you are? Look around. Your life is the direct result of the decisions you’ve been making. Want to know why your finances are what they are? Look no further than yourself and the choices you’ve made.

You are the living, breathing, walking, talking, life sized version of yesterdays decisions. -Mike Antoni

And that’s GREAT NEWS. Because today is tomorrow’s yesterday. Make the choice that you aren’t going to settle for letting life happen around you. Accept that you are the President of your own company, You, Inc. You are blessed and you are capable. And if you’ve been knocked down in the past, that means you don’t give up. Keep getting back up, keep fighting. Go after what you want.

You are in control. This is your life, and it’s time for your to live it.

UPDATE:

Thanks to Steve for sharing this video with us. It puts our lives in perspective and goes along with this article perfectly.