Internet Marketing Management
From Mike Antoni
Re: Strategic Internet Marketing Management
Internet Marketing Management is the most important factor when it comes to the success of an online business. If you are considering starting your own internet business, growing your online business, or expanding your offline business to include internet marketing, then you must have a plan of action in place.
If you want to read more about me, you can do that here: About Mike Antoni
Internet Marketing Management - What Is It?
In short, internet marketing management is setting up a system of online marketing strategies that are repeated each and every month. This is done to increase your profits and expand your customer base.
The types of services I offer (these are important for your online success) are:
- Search Engine Optimization
- Strategic Link Placement
- Pay-Per-Click (PPC) advertising on sites like Google, Yahoo, Bing, Facebook, LinkedIn, and more
- Banner advertisements and strategic email marketing.
Is Search Engine Optimization A Rip Off?
Unfortunately, hucksters have snuck their way in and made Search Engine Optimzation seem like an easy task. Perhaps you've recieved emails guaranteeing a "top placement" in Google before? These kind of ads really upset me because they are prey on honest, good people, who just may not know any better.
Their fees are usually cheap, some as low as $75. Sadly, if you pay this $75, it's money down the drain. In instances like this, it's best to really think through what the offer is. If the price is so low, why wouldn't these so called "experts" just rank themselves for that keyword? $75 isn't enough profit to work that hard for someone else.
But, if you can get past the fluff from these schemesters, there lies a real world of possiblity for you and your business to grow through the power of effective search engine optimization. Especailly if you're a local business, right now the opportunities for reach the front page of Google are enormous.
For me personally, I work very hard to rank my website for keywords. It's tougher because there are so many other people out there competing with me. For the local business however, there are very few competitors. Maybe 1 in 10,000 know what I know, so it makes it really easy to beat out everyone else.
Consider one of my clients, a pizza place in Palm Harbor, FL. When she came to me, she wasn't being found on the web. Within a few days, she was ranking TWICE on the front page of Google for the phrase pizza palm harbor.
This phrase is searched over 2,000 times per month. She gets calls almost everyday from new customers who found her online. This will only grow over time. This year, she expects to be her best year yet. And she's been open for over 3 years. That's the power of the internet.
You can learn more about my SEO services on my web marketing consulting page.
The Magic Of Link Building: Link Placement
Sometimes I wish there were a secret magic formula for ranking websites, but there really isn't. At the end of the day it comes down to link placement, also called url placement. This is a tedious process where your website link is placed on sites all over the internet.
This is a simplistic description, but that's the jist of it. The more links you have, the better. But, more important the quantity of links is the quality of where those links come from. It's a lot more than we can go into here, but suffice it to say, if you want top search engine placement in google and other search engines, you need lots of links pointing back to your website.
One way to build links quickly is through directory submission. This can be quite a process, so I highly recommend you get someone to do it for you. You also need to decide which directories are the most important to submit to. That's where I come in. Contact me for more info.
Another great strategy for link building is to create content that is called "link bait". This is basically content so irresistable that people who read it can't help but talk about it and share it with other people. See my web copywriter section for info on website content creation.
Instant Results: Pay-Per-Click Campaign Management
Many times clients come to me wanting to see instant results. As powerful as SEO is, you won't see instant results from it in most cases. There are times when you can be added to page 1 in about 24 hours. If you call me, I can let you know if that applies to you.
But, if you're looking for fast (and measurable) results, then pay per click is for you. As the name suggests, this is a form of online advertisement where you pay whenever your ad is clicked on. This is great because you are only paying for results.
Ads that are placed on Google are called "Adwords". Ads placed on other websites are called Banner ads. These are the online equivalent of billboards.
Imagine in the "real" world you buy a billboard. You are paying for that billboard no matter what. You could feasibly pay for an entire month of the billboard and have nothing to show for it. Now imagine, that you only paid a small price when someone called the phone number on the billboard.
You'd have no upfront investment and you'd only pay when your prospect called you. Pretty sweet, right? Well, that's what Pay-Per-Click (PPC) does for you. You are only paying for results. Imagine what that could do for your business?
Email Marketing: Put Your ROI On Steroids
What if I told you I could show you a simple way to double, triple, and possibly quadruple the results your presently getting with your business? Or, if you're just getting started, what if I told you I could set you up for success by building an asset that instantly increases the value of your business.
Well, it's true. That's how powerful email marketing is. Email marketing campaign management is the fastest and easiest way to increase your ROI (Return On Investment). Imagine emailing your customers to come back to your store to buy more?
Imagine sending them a coupon with a special deal? Imagine your current customers emailing all their friends automcatically to tell them about your business. Imagine writing one email, clicking send, and that email being read by 10,000 people.
That's how powerful email marketing is. It changes everything and really puts your business on steroids. I would love to sit down with you and share how this can grown your business and give you an asset that makes your business easier to sell if you ever choose to do so.
With an email newsletter you'll never have a slow day again.
Here's Some Proof That I Know What I'm Doing Online
- Yes, these are real stats that Mike and his systems produced
- No, these results are not typical
- Yes, working with Mike probably gives you a better chance at reaching your financial goals
- Yes, Mike is looking for clients to work with, especially local businesses looking to grow online
What's Your Next Step?
Your next step is to give me a call at 727-498-0334 or contact me via the contact page here.
If you're local we can meet and discuss a plan of action for your business. If you're not in the Tampa Bay, Florida area that's ok. We can video chat or hop on the phone. It's just as good as being here. I've run 7 figure businesses with partners that were in different countries...so distance is no problem.
The way I see it, you have 2 choices. You can keep doing what you've been doing. Or you can finally give this internet "thing" a try. I've used it to create wealth for myself and my clients. I'd like to do the same for you. Give me a call and let's talk.
I'll give you a FREE consultation and lots internet marketing management advice.
Call or contact me today.
727-498-0334
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